Austin Is Pilot City in New AFL-CIO Communications Program

For Immediate Release

Contact: Ed Sills, 512-477-6195

AFL-CIO Launches Campaign, TV Ads in Austin
to Connect Americans through Shared Values around Work
Effort includes innovative new website www.workconnectsusall.org

Austin, Texas – “Work Connects Us All” is the message of a new campaign from the AFL-CIO launched today in Austin. The campaign includes television advertising in English and Spanish to reach out to Americans based on shared values around work. The campaign is also launching today in Pittsburgh and will expand to other cities soon.

“This effort is not about politics, but about bringing people together for a real conversation about the dignity and impact of work and how securing respect for all work is fundamental to who we are,” said Texas AFL-CIO President Becky Moeller. “Work connects us all—and who better to get people talking, not only about their work but how we rely on each other’s work to make America strong.”

The ads highlight working people in virtually every industry. “Work doesn’t separate; it’s what binds us together,” the ad’s narrator says. “I teach your kid, you fix my car, he builds my city, she keeps it safe. Work is what connects us. All of us.”

The campaign comes on the heels of an expanding national awareness of the divide between the 99% and the economic elite as well as the decline of the American middle class. Efforts in some states to take away rights of working people to come together in unions have given rise to a growing recognition of the bonds shared by working people.

“Work is something that binds together every person… and together working people are building a new America,” said AFL-CIO Secretary-Treasurer Liz Shuler. “In this time of historic income inequality, this campaign showcases the values that America’s unions share with all working people: hard work, quality work, and how every one of us is connected.”

The effort, which is the first national campaign by the AFL-CIO in over a dozen years, also includes social media, an online component with a dynamic interactive website (www.WorkConnectsUsAll.org), and outreach in communities nationwide to spark innovative initiatives and new community partnerships.

English ad link: http://www.youtube.com/watch?v=JQQCoxcwgeY

Spanish ad link: http://www.youtube.com/watch?v=tWXq-_rv2nA


Full script of the ad is below:

Title: Work Connects Us All

“I know what work is.

Work is what shakes us awake every morning.

And knocks us out every night.

Work is what we do, to better ourselves, to support our families.

Our towns, our cities, our country.

It’s the initials we scratch in the wet cement of America’s progress.

Work is what built this country, and what will build it again.

And as work changes, we change with it.

Work doesn’t separate; it’s what binds us together.

I teach your kid, you fix my car, he builds my city, she keeps it safe.

Work is what connects us.

All of us.”

End title screen: “America’s Unions: Work Connects Us All: WorkConnectsUsAll.org

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